Cases

To invite some of the most popular fashion bloggers in Brazil to attend the event free of charge.
We have a connection with a person that owns an apartment in the famous Oscar Freire in Sao Paulo, and whose daughter is a fashion  blogger, so we had the event at this strategic location, having the blogger invite the many other bloggers.
We had the presence of DJ Lara Gerin, informal modeling with the bloggers wearing Piaget Pieces, and clothes from partner Giuliana Romano.
Each blogger that attended wrote a post about the event, and the social media response was tremendous and spontaneous.
We got young people to talk about the brand.